Chicken Supply Turmoil, GST off Food Movement and guest Carman Allison, Vice President NIQ Canada

This episode of The Food Professor Podcast opens with Michael and Sylvain analyzing the most pressing developments shaping Canada’s food and retail landscape. Sylvain reflects on the extraordinary national and global reach of Canada’s Food Price Report, which this year generated unprecedented media attention and continues to influence retailers, manufacturers, governments, and consumers planning for 2026. They dig into the structural issues behind Canada’s complex food-tax regime, discuss why the GST holiday changed how Canadians think about food pricing, and explore the broader economic forces influencing consumer behaviour.

The hosts then turn to one of the most surprising developments of the season: mounting instability in the chicken sector. With nine consecutive missed production cycles, increased reliance on imports, and confusion around border testing, the system designed to provide stability is under strain. Sylvain breaks down why this matters for households, grocers, foodservice operators, and the broader supply chain—especially as chicken remains Canada’s most-purchased protein. The conversation then expands southward to U.S. agricultural subsidies, tariff battles, Costco’s legal challenge over tariff refunds, and the potential fallout of proposed U.S. tariffs on Canadian fertilizer.

The second half of the episode shifts to a live interview recorded at the Coffee Association of Canada conference, where Michael and Sylvain sit down with Carman Allison, Vice President, NIQ Canada, one of the country’s most respected consumer data voices. Carman previews his conference keynote, “Navigating Disruption,” and explains why coffee inflation is reshaping buying behaviour even among loyal consumers who consider coffee essential. He outlines NIQ’s segmentation showing that 29% of Canadian households are now financially vulnerable—and how this is affecting deal-seeking, product substitution, and consumption patterns.

Drawing on NIQ’s expanded Omni Shopper Panel, Carman describes how rapid multicultural population growth is shifting beverage preferences, why Generation X now holds the greatest spending power, and how value-seeking is reshaping entire store categories. He also reveals early evidence of the GLP-1 effect, where households using weight-loss or diabetes medications show measurable declines in food consumption.

Carman closes by highlighting growth opportunities in instant coffee, protein-and-coffee hybrids, Maple-forward flavour innovation, and the continued rise of home-meal-replacement programs. His insights give retailers and suppliers a grounded, data-rich roadmap for growth in a highly price-sensitive marketplace.

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.