Conducting Podcast Research: How To Tap Into Your Audience With Larry Rosin From Edison Research | Ep. 246

Are you a podcaster looking to better understand your listeners and maximize your podcast downloads? Look no further! Join us as we hear from Larry Rosin of Edison Research about the importance of choosing like-minded business partners and conducting listener surveys.

Larry shares valuable insights on using download data effectively to reach more listeners and receive accurate insights into demographics, topics, and more. Plus, he cautions against certain pitfalls of podcasting research - all with the goal of helping podcasters succeed!

Don't miss out on this must-listen episode for anyone involved with podcasting - listen now!

About Our Guest

Larry Rosin is President of Edison Research, which he co-founded in 1994.  Since then, he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling.  Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool.  In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.

Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.

Connect with Larry

Visit the Edison Research website: https://www.edisonresearch.com/

Edison Podcast Listener Survey: https://www.edisonresearch.com/edison-research-podcast-listener-survey/

Email: [email protected]

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
OP3 - https://op3.dev/privacy