Crafting the Packages and Prices Podcasters Want: A Mastermind Session

You’d be wrong to think that prices are based on a simple equation.

You’d also be wrong if you think podcasters want the packages you’re selling right now.

The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas.

So what strategies do you use to determine what to provide clients and what that service is worth? 

Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you! (because Carrie really wants to do a mailbag/AMA episode)

We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor.  That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air? 

If you did it’s normal.

We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own.

Here were the answers... 

• Hourly 
• Per Episode 
• Day Rates 
• Project-based
• Value-based

We also covered the pros and cons of various billing cycles.

Surprisingly, some of are moving away from monthly billing. 

Scope Creep and a la carte packages

It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, you most certainly can do that. You might even see a live editing session or product demo!

Links:

• Quoters.io
• Episode 28 on Profit First
• Profit First on Amazon 
• AirMedia Rates Guide (has a neat day rate calculator)

Your Masterminders:

• Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio
• Carrie Caulfield-Arick: https://yayapodcasting.com | @carriearick
• Bryan Entzminger: https://toptieraudio.com | @toptieraudio

Our editor is Alejandro Ramirez. He’s open to work editing in English and Spanish.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy