Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More

Today in the business of podcasting:

• Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the organization achieve its strongest digital sales performance since 2021. The study makes the case for treating podcasts and streaming audio as measurable, accountable components of the media mix rather than discretionary brand-spend.
• Ad Results Media has released a new Playbook on navigating the Netflix video podcast migration, examining how the shift to video and streaming distribution is creating both opportunities and measurement challenges for brands. The playbook addresses ad buying strategies, cross-platform tracking, and how to measure reach and frequency across RSS and streaming ecosystems.
• Syracuse University is launching a Center for the Creator Economy this fall, offering education, research, industry partnerships, and an accredited minor focused on digital content creation and entrepreneurship. The announcement comes as IAB data puts the U.S. creator workforce at more than 1.5 million full-time equivalents — surpassing the number of licensed physicians and active lawyers.
• Signal Hill Insights has announced Audio On the Move, Canada's first holistic share-of-audio research study, tracking how and when Canadians listen across digital audio, radio, streaming, satellite, podcasting, and emerging platforms. Pattison Media and Spotify have signed on as inaugural subscribers, with the first edition expected in late spring 2026.

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