The AI Enthusiasm Gap: Listeners Vs. Watchers

A look at how audiences that consume media differently feel about AI generated voices.

Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their content through audio are significantly more resistant to AI-generated voices than their video-first counterparts, with 48% of Audio Primes saying they would be less likely to continue listening compared to only 40% of Video Primes. The research, drawn from The Podcast Landscape 2025, introduces a new mindset-based framework for understanding podcast audiences and its implications for creators, platforms, and podcast advertisers.

• Written by Tom Webster
• Edited and narrated by Gavin Gaddis
• Text and audio edited by Gavin Gaddis

Click here to register for the Audio Primes webinar.

Find the full article here on Sounds Profitable.