Did your ticket to The Odyssey cost a bomb? Blame Hollywood's China problem
About this episode
The Odyssey and Spider-Man: Brand New Day just broke India's box office records back to back — and PVR Inox's stock jumped almost 20% in the process. It looks like proof that Indian audiences are finally back in theatres. But that's not all.
The real story runs through just 34 IMAX screens, a decade-old trade deal that quietly expired, and a geopolitical rift thousands of miles away that has nothing to do with India at all.
Today on Daybreak, we look at how a nationwide screen shortage — something that should have hurt business — became PVR Inox's most profitable weapon, why Hollywood needs India more than ever, and why your next movie ticket could go either way depending on where you live.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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