DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your Business
About this episode
Calling all word nerds!!
And, of course, non-word nerds who are ready to start writing with more impact.
This episode is for you!
We’re getting tactical and hands-on as I share tiny writing shifts that make a massive difference in how your emails, social posts, web copy, and marketing land.
These aren’t complicated shifts. You don’t need an MFA in Creative Writing or to spend the next year curled up with your dictionary... these are simple, small, specific shifts that will help make your writing clearer, punchier, and more effective.
Inside the episode:
- Building better bullets
- Ending sentences on a power word
- STOP saying, "cut the fluff!": my no-fluff reminder to CUT the fluff in your content
- Shifting from passive → active voice
- Varying your sentence lengths
- And MORE!
Resources & Links Mentioned
About Me & Let's Connect
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 121+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Email: [email protected]
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