Small Business Casual
Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less...
Notable Guests
Episodes (206)
Transitions ARE the Work: Building with more runways and landings
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The Introvert's Guide to Networking (without the car salesman vibes) featuring M...
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Do We Really Need More "Relatable" Content?
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Fresh Outta' Magic? 5 Ways to Rekindle the Spark
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Is Consistency for the Birds? Eradicating the hobgoblins
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Are You Accidentally Turning Your Community OFF?
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Keys to Building Something Sustainable & Meaningful with Alex Sanfilippo
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Should You Put Pricing on Your Website? 5 Service Providers Weigh In
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What If There's Nothing to Prove?
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Receiving Cash & Compliments
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What Does it Mean to Charge Your "Worth"? with Karen Kenney
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AI "Tells" & What They're Costing Us
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Leave It or Live It? Permission to Quit and the Power to Persist
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Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette
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Being Intentional Where You Show Up - Both Online & Off!
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5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility
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The Next Person You Meet Could Change Your Life
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Offering "Value" Isn't What it Seems: 5 Unexpected Ways to Deliver Value
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Is Authenticity Dead? Bringing Fresh Life to Overused Buzzwords
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Going 100% in on YOU: How "all-in" changes everything
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What if You Just Tried It? The Power of Experimentation
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When to Throw in the Towel (and When to Push Through)
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Too Many Cooks in the Kitchen: When Serial Help Becomes a Recipe for Disaster
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Leaving the Casino: Building a Business that Actually Works for YOU with Jessica...
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Business Owner Guilt Trip: Overcoming False Guilt
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Human vs. Search Engine: A modern SEO strategy with Sarah Moon
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DO Sweat the Small Stuff: Tiny Writing Shifts that Make a BIG Difference in Your...
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Words that Build Trust
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Entrepreneur vs. Small Business Owner: What's in a Name?
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A Matter of "Semantics": Dirty Word or Secret Weapon?
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If it Takes 10, Do it Then! Weekly Love Note with Emily ❤️
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Your Best Isn't Perfect: How to lean into your personal best
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Weekly Love Note from Emily! (5 ways to burn brighter vs. burn out)
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Stop Guessing, Start Asking: The Cost of Making Assumptions
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Weekly Love Note from Emily! (like a voice memo, only better)
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It’s Not About You: The Freedom of Not Taking it Personally
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An Extra Helping: Resources & Updates from Emily
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The Hidden Cost of Broken Promises: Being Impeccable with Your Word
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Discover Your Brand Personality: Amplify your message and increase your connecti...
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Clarity Over Cleverness: Writing Titles People Actually Click
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Slowing Your Scroll: Digital Minimalism Practices That Reconnect You to Life
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More than "Just Words": Crafting a Message that Goes Deeper
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Deeper, Not Wider: 3 Unexpected Ways to Niche Down
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Decluttering & Deprioritizing: 5 things to leave in the dust
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Reclaim Your Brain: Breaking Free from the Algorithm
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Deciding Who You Are
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2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year
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From Depleted to Restored: Which Type of Rest Do You Need Most?
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Beyond the Double Tap: 4 Ways to Actually Support Small Businesses & Creators
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Say "NO" to Awkward Networking with special guest, Ande Lyons
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