Leaving the Casino: Building a Business that Actually Works for YOU with Jessica Lackey

Text Emily!

Have you been burned by bro marketing? Exhausted by all the social media hacks? Underwhelmed with the "just manifest it" advice? 

If so, you're going to LOVE the wisdom of my guest, Jessica Lackey. 

Jessica reminds us that when you play by their rules, the house always wins in the entrepreneurial casino. 

We discuss how to stop betting on tactics and build a business that actually works for YOU as we tackle some of the bigger, better questions. 

In our conversation about Leaving the Casino:  

• What does being in a casino have to do with entrepreneurship? 
• How to identify which type of business you're running and what that might mean for your marketing 
• How to determine your stage of growth and use it as a filter for focus and the actions that matter most 
• What is ENOUGH? 
• The myth of passive income 
• Why more isn't always a good thing
• And more (despite having said more isn't always a good thing in my previous bullet point 🤪 but if you're reading the show notes, at least you'll get a chuckle) 

About Jessica - Links & Resources 

Jessica Lackey is a business systems consultant and guide. She brings both corporate sophistication and soulful wisdom to the table to help established service providers build sustainable businesses. She’s worked with over 60 entrepreneurs 1:1, served as a fractional COO for multiple 7-figure organizations, and helped hundreds of business owners through her memberships and programs. She brings an exceptional depth of business knowledge, a genuine care for her client’s success, and the ability to make complex business concepts practical and actionable.

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About the Host, Emily Aborn 

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! [email protected]

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