More than "Just Words": Crafting a Message that Goes Deeper

Text Emily!

Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. 

In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. 

Inside this episode on Brand Messaging: 

• Why we fall into the Tagline Trap 
• What actually is Brand Messaging and why does it matter? 
• How to have more fun with your mission, vision, and values 
• The components of brand voice 
• Messaging pillars that are rinse and repeat for content creation ease 
• What's a brand positioning statement
• And more! 

Links & Resources Mentioned

👉🏻 EXTENDED SHOW NOTES with Questions & Prompts

Recommended Website Designer Page (NEW) 

Brand Messaging Guide: Service 

About Me & Contact Info

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: [email protected]

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