Enough with the dashboards! Why market researchers don't [always] need another one.

Bryan Smith, the BHT Data Solutions Director for Ipsos Global, joins us on Now that's Significant to discuss what market researchers want, what they really, really want. But it's more than that - it's what insights teams really need. And for most teams, when it comes to market research data, Bryan Smith argues that they don't actually need dashboards.

Ultimately, dashboards are a means to an end, they should never be table stakes. Bryan and Geoff discuss how dashboards are often a way to give people access to consumer data. When this is working well, organizations can make decisions in much shorter time frames, which is paradigm-breaking for most who haven't embraced modern processes and technologies.

Enjoy the show.