EP 109 | Shane Dorian on The Future of Surfing | Pinch My Salt

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How’s it! You know the rules. 🤙 In this episode of Pinch My Salt, Sterling Spencer and Cousin Ryan call up Shane Dorian — legendary big wave surfer, Pipeline / North Shore charger, former World Tour pro, and one of the most respected voices in surf culture — to talk real-life surfing in 2026. We get into what’s happening with the surf industry, why surf sponsorships are drying up, the truth about pro surfing money, and why even top young surfers are struggling to land contracts. Shane breaks down how e-commerce/Amazon changed surf brands, and why adversity is actually good for surfers (and humans). Plus: Jaws (Peʻahi) paddle missions, foiling’s future, back injury recovery, strength training, and why Nathan Florence is the blueprint for modern surf careers.



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