Ep 26 - If you’re thinking, ‘How did I let myself get to that point?'—shame won't change it.

In this episode of That’s Some Serious Shift, we’re pulling back the curtain on a sneaky sabotage cycle: upgrading your standards but getting stuck in shame about who you were before. You know that feeling when you finally start to demand more—from your body, your bank account, your relationships—and instead of celebrating, you spiral into, “How did I let it get this bad?” Yeah. We’re unpacking that today. Listen as we riff on why women who are growth-obsessed and self-aware still get trapped in self-blame, how shame keeps you stuck in the past, and why true transformation requires compassion, not self-punishment.

This conversation will leave you feeling lighter, clearer, and ready to hold your new standards without looking back.

We'll shift you from:

✅ Why “shame-based change” never creates true transformation

✅ How to look at your past with compassion, not judgment (and why it’s the only way to move forward)

✅ The role of your subconscious in keeping you small (and how to shift it without force)

✅ Why looking backward keeps you repeating old patterns—and how to redirect your energy toward your future self

Love this episode? We’d love to hear from you! Drop us a DM on Instagram at @_nikkivoxx or @alicerickard_, share your biggest takeaway, and let us know what you want us to dive into next!

ABOUT ALICE + NIKKI

Alice Rickard is a life coach who has been through the grind—from a high-pressure career as a hedge fund trader to a transformative journey into feminine flow. After burning out from hustling in a masculine-driven world, she discovered the power of nervous system regulation and feminine energy, which completely changed her life. Now, she’s on a mission to help ambitious women break free from burnout, release limiting beliefs, and unlock their Feminine Flow Codes to experience abundance, love, and ease.

Nikki Voxx is all about shifting your state of consciousness, priming + rewiring your subconscious mind + regulating your nervous system for the LIT AF LIFE you deserve! She helps you build up your own inherent value so you stop relying on external experiences, evidence + circumstances to validate your worth. Sound good? Book a Connection Call with her here.