EP090 – Security, Innovation, and Market Insight with Mark Lamb

In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during the software development and the lessons learned, including the importance of visually demonstrating IT spend to customers. Mark also shares insights on the evolving role of MSPs, the importance of a VCIO, and how HighGround aims to enhance MSP sales and cybersecurity posture. The episode concludes with Mark providing three tips for MSPs looking to develop software products and reflecting on the future of IT services. 

00:00 Introduction and Setting the Scene 

00:12 The Origin Story of High Ground 

00:26 Challenges Faced by MSPs 

01:35 Transitioning from MSP to Software Development 

02:27 Lessons Learned in Software Development 

04:38 Funding and Initial Development 

06:00 Pivoting the Product Focus 

06:56 Launching and Iterating the Product 

07:50 Emotional Journey and Team Contributions 

09:24 Top Tips for Building a Software Product 

11:07 Addressing MSP Client Challenges 

14:16 High Ground's Visual Tools and Features 

19:53 Future Vision and Industry Trends 

27:41 Conclusion and Contact Information 

Connect with Mark Lamb on LinkedIn by clicking here –https://www.linkedin.com/in/mark-lamb-13077918/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned!