EP124 – What Does a New Client Really Cost with Nicola Moss

In this podcast episode, Nicola Moss, a marketing expert, discusses effective budgeting strategies for marketing within Managed Service Providers (MSPs). She highlights the differences in budget allocation and approaches between small and large MSPs and provides a practical guide on setting annual marketing budgets based on percentages of turnover and desired outcomes. Nicola emphasises the importance of consistent spend and strategic investment in various marketing activities, including events, webinars, and referral marketing. She also touches on the integrality of marketing in generating ROI, domain authority, and managing client relationships to sustain long-term growth. The episode offers valuable insights for MSPs looking to optimise their marketing budgets and achieve significant returns on their investments.

00:00 Introduction and Setting the Stage

00:49 Budgeting for Different Sizes of MSPs

03:15 Setting Annual Marketing Budgets

05:58 Calculating ROI and Budget Allocation

08:59 Effective Marketing Strategies for MSPs

11:10 The Importance of Consistent Marketing Efforts

14:16 Leveraging Tools and Partnerships

21:01 Measuring Marketing Effectiveness

35:32 Final Thoughts and Contact Information

Connect with Nicola Moss on LinkedIn by clicking here – https://www.linkedin.com/in/nicola-moss-b0a1502/

Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/danielwelling/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/  

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We look forward to catching up with you on the next one. Stay tuned!

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