Epic Fury & Carbon Tax Cost Shocks, Canada–India-Australia Trade Bump, Elbows Up Alcohol Anniversary and guest Gavin Schneider, CEO & Co-Founder of Maia Farms

In this episode of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois begin with their weekly conversation on the latest food and agriculture news shaping the global agri-food economy. The discussion covers geopolitical tensions in the Middle East and the potential ripple effects on energy prices, transportation costs, and food inflation. The hosts explore how rising fuel prices could impact the cost of food production and distribution and how much money already strapped Canadians have to spend on food, while also discussing broader global trade implications for agriculture.  And maybe, just maybe, the upside to the war in Iran.  They also talk about the social media CEO burger-bit war between McDonalds and Burger King, and of course A&W!

The episode also examines Canada’s evolving international relationships, including new diplomatic and trade developments involving India and Australia, India being a critical growth market for Canadian agricultural exports. LeBlanc and Charlebois discuss the importance of pulses, grains, and other agri-food commodities in strengthening Canada’s role as a global food supplier. They also look at new interprovincial agreements that could expand alcohol trade between Ontario and Nova Scotia, highlighting the potential for Nova Scotia's amazing wine and beverage producers to reach new domestic markets. The hosts round out the news segment with commentary on front-of-package nutrition labelling research and how such policies may influence consumer behaviour and long-term public health outcomes. 

The conversation then shifts to an in-depth interview with Gavin Schneider, CEO and Co-Founder of Maia Farms, a Vancouver-based food technology company developing sustainable mushroom and mycelium-based protein ingredients. Schneider explains how Maia Farms originated from the Canadian Space Agency’s Deep Space Food Challenge, which aimed to develop food production systems for future space missions. What began as a solution for astronauts has since evolved into a rapidly growing food innovation company focused on improving everyday food products on Earth.

Schneider describes how Maia Farms operates primarily as a B2B ingredient supplier, partnering with food manufacturers to integrate mushroom-based ingredients into a wide range of products. These ingredients can replace or complement traditional proteins such as soy, pea, or meat while improving taste, texture, and nutritional value. The company’s mushroom-based proteins are already being used in ready-to-eat meals, soups, snacks, and other packaged foods.

A key differentiator for Maia Farms is its scalable distributed manufacturing model, which allows the company to partner with production facilities across North America rather than building capital-intensive factories. This strategy has enabled Maia Farms to scale quickly while remaining capital efficient.

Schneider also discusses the emerging concept of balanced protein, blending mushroom ingredients with animal proteins to enhance flavour, nutrition, and sustainability while maintaining consumer familiarity. As the global food system seeks new ways to feed a growing population, Maia Farms believes mushrooms and fermentation-based proteins will play an increasingly important role.

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.