Episode 13: What Winning an Award can do for Your Business

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the strategic significance of business awards for both entrepreneurs and corporations. The conversation begins with some lighthearted exchanges before delving into the surprising advantages of participating in awards ceremonies, highlighting how these events can elevate a business’s profile. Jemimah, a seasoned expert in visibility, shares her extensive experience as a finalist more than 100 times and discusses the often-overlooked potential of business awards as a powerful marketing tool. Ben also contributes valuable insights, focusing on the long-term benefits of winning or being a finalist in business awards. He highlights how these accolades can serve as a testament to a business's credibility and excellence, offering a distinct competitive edge. The episode offers valuable, actionable insights on harnessing awards for public relations and business growth. 

Key Takeaways: 

• Awards offer free PR and visibility, acting as a significant credibility booster for businesses.
• Create one comprehensive award application and adapt it for multiple entries to save time and effort.
• Understand that entering awards can be a marketing investment with potential costs for attending events.
• Awards nights are prime settings for networking, offering access to like-minded business professionals and potential referral partners.
• The application process itself serves as a valuable business audit, highlighting strengths and areas for improvement.

Time Stamps: 

0:00 Intro

0:54 Ball Gowns

3:01 Awards

3:52 Why Enter in Awards

6:30 Things To Know Before Looking at Awards

6:35 Choose Your Playing Field

7:45 Benefits of Awards

9:45 One Application

12:31 Marketing in the Room

14:18 What To Do With Publicity

15:05 Awards are Businesses

18:16 Recap

19:11 Weekly Takeaway

21:30 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.