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In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the vital role of networking in business, highlighting the importance of cultivating genuine connections rather than viewing individuals as mere sales opportunities. Drawing on their own experiences at numerous networking events, they offer valuable guidance on how to avoid common missteps. From choosing the right attire to understanding the specific nature of each event, the hosts provide practical tips for preparing effectively for networking occasions. Through real-life anecdotes, both successes and missteps, they stress the importance of establishing trust—what they refer to as the "know, like, and trust" principle—before diving into sales conversations. By reflecting on their own journeys and offering expert advice, they inspire listeners to use networking as a powerful tool for fostering business growth and development.
Key Takeaways:
Time Stamps:
0:00 Intro
2:15 Networking
3:10 Mistakes In Networking
4:31 Not Understanding the Event
6:07 Trying to Sell Immediately
8:17 Not Being Clear On What To Do
10:59 Not Following Up
14:03 Seeing People As Potential Sales
15:09 Spending Too Long In A Conversation
18:27 Recap
20:13 Weekly Takeaway
21:35 Outro
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No transcript available for this episode.