Episode 15: What to Do at Networking Events to Build Profitable Relationships

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the vital role of networking in business, highlighting the importance of cultivating genuine connections rather than viewing individuals as mere sales opportunities. Drawing on their own experiences at numerous networking events, they offer valuable guidance on how to avoid common missteps. From choosing the right attire to understanding the specific nature of each event, the hosts provide practical tips for preparing effectively for networking occasions. Through real-life anecdotes, both successes and missteps, they stress the importance of establishing trust—what they refer to as the "know, like, and trust" principle—before diving into sales conversations. By reflecting on their own journeys and offering expert advice, they inspire listeners to use networking as a powerful tool for fostering business growth and development.

Key Takeaways: 

• Research and understand the networking event you’re attending to tailor your approach effectively.
• Avoid immediate selling at networking events; focus instead on establishing genuine relationships.
• Clearly articulate what problem you solve, who you solve it for, and what you are currently working on.
• Don’t forget to follow up on leads post-networking events to capitalize on opportunities.
• Treat networking as a relationship-building exercise, not merely a series of sales transactions.

Time Stamps: 

0:00 Intro

2:15 Networking

3:10 Mistakes In Networking

4:31 Not Understanding the Event

6:07 Trying to Sell Immediately

8:17 Not Being Clear On What To Do

10:59 Not Following Up

14:03 Seeing People As Potential Sales

15:09 Spending Too Long In A Conversation

18:27 Recap

20:13 Weekly Takeaway

21:35 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.