Episode 22: 3 Things to Get Ready For If You Are Moving Into the Media

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the common pitfalls businesses encounter with media outreach and reveal effective strategies for utilising media to enhance business profiles. This segment is packed with actionable tips and techniques for media engagement. From understanding media call-outs to creating compelling media kits, the hosts cover it all. The discussion highlights the importance of strategic media alignment—ensuring your chosen outlets resonate with your business objectives and target audience. With Jemimah, the visibility expert, at the helm, listeners will gain invaluable insights into using media not only for exposure but also as a powerful driver of business success.

Key Takeaways: 

•   Get clear about what your business does and focus on media opportunities that align with your business goals.
•   Identify where your ideal clients’ attention is focused to tailor your media strategy effectively.
•   Develop a compelling media kit to present your business professionally to media outlets.
•   The decision to engage with the media should be intentional, aligning with your business growth strategies.
•   Media engagement is not just about exposure—it can effectively drive business success when strategically aligned.

Time Stamps: 

0:00 Intro

2:30 Preparing to Go Media

5:54 Get Clear on What You Want To Be Known For

8:20 Be Focus on What Media Outlets You Want

11:44 How To Start Pitching

16:57 Weekly Silver Bullet

18:52 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.