Episode 29: How To Know If You're An Expert In Your Field

In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the importance of recognising and effectively communicating your expertise in business. The conversation kicks off with a light-hearted reflection on Ben’s recent success in aquathlons, celebrating his championship win, before transitioning into a discussion on how these skills translate into valuable business insights. Jemimah stresses the importance of understanding the specific problem your business addresses, knowing your target audience, and identifying the platforms they frequent, whether it’s LinkedIn or Qantas magazines. Together, they introduce a strategic communication framework known as the “10 Things Exercise,” which helps businesses pinpoint their core expertise and leverage it for thought leadership and content creation.

Key Takeaways: 

• Understanding the precise problem your business addresses is critical for effective communication and engagement with your audience.
• Identify where your target audience spends their time and tailor your content to those platforms, like LinkedIn for business leaders.
•  Build a “10 Things” list to clarify your and your business’s core expertise, creating a focused blueprint for social media and content strategy.
• Maintain focus on relevant content that aligns with your expertise, resisting the temptation to get sidetracked by unrelated opportunities.
• Tailor content to reflect the outcomes and benefits your products or services offer to reinforce your position as an industry expert.

Time Stamps: 

0:00 Intro

0:56 Ben’s Big Win

5:11 Building Out Expertise 

9:01 Getting Very Clear On What Problem to Solve

14:08 Figuring Out What To Communicate

15:09 Doing the 10 Things

17:12 Social Media Plan

20:03 10 Things In A Product Level Business

22:44 Recap

24:44 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.