Episode 542: Idea vs. Execution and Why Most People Never Build Anything

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Hello.

And welcome back to solos with my foil, Shawnee, hi, Shawnee.

Hello.

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With that being said, today we're going to talk about a little bit of business stuff.

We're going to talk about the idea of idea versus the execution, you know, we always talk

about the same, like it's 99% perspiration and only 1% inspiration, again, same as idea

versus execution, because I'm a big believer that it doesn't matter how amazing your idea

is.

It's all about the execution.

So even when I have something that I want to do that I'm working on, I don't mind telling

people what that idea is because it always will come down to who executes on it better.

So just having the idea means nothing, it does nothing, it doesn't guarantee any type

of success or traction.

All it does is say that, you know, you have some innovative and creative, great ideas.

And if you don't do anything with them, it just stays flat and nothing happens.

So I really want to kind of really talk about this more because I want to get people inspired

to not just have a good idea, but then to do things and act on them.

So you can make that idea a reality.

How does that sound?

I love that.

Things are very important.

I've always been a very big idea person and I think I need to definitely be more of an

execution gal.

Listen, I mean, I got to be honest with you, like there are people that I talk to who

are still telling me about an idea or a thing that they're working on now, that they

had the same idea and thing that they were working on 10 years ago, even longer, right?

But they get distracted, they're working on other things, they're procrastinating.

And the truth of the matter is like, again, I couldn't, I can't even stress this enough.

You're never going to have all the answers, you're never going to know everything.

The most important thing is to just start whatever that thing is and figure it out as you

go.

Don't get stuck in the minutia, don't get stuck in the thinking what you don't know.

Think about what you do know and kind of keep on moving forward and ask questions and

ask people who know better than you as you go, because otherwise you're going to be stuck

with this idea and it will never become anything I promise you, I promise you.

That's why it's usually the same people who basically ideate and succeed over and over

again.

And it doesn't matter if that thing that they're doing fails, they can fail 100 times.

But one thing will hit versus that person who's trying to like get this one thing off

the ground forever and ever and ever.

And some of these things are amazing ideas, but then it doesn't matter if it falls because

you're not doing anything for it.

So let's talk about execution a little bit.

Let's talk about some of the things actually that I thought were stupid things that had

a good execution and a really great marketing plan and it became massive.

Look at those pets that have like the Chiapets.

Chiapets?

Of course.

I'm going to forget I love them.

Who would have thought in a million years that would have ever been anything, right?

Do you know how much money they made off of those Chiapets?

Do you know the number?

I don't even know.

I should come to like billions.

Look at it.

No.

Look at that Chiapet.

I mean, I don't know.

Worth.

I don't know.

Let's see what comes up.

They're $16 a piece and they made millions, millions of dollars every year.

I mean, who would have thought that over 500 million?

Over 500 exactly.

I mean, I can go over all sorts of crazy things.

The Chiapet, the kookyest thing I've ever seen in my life.

Did you see the potato thing?

Potato parcel?

Which one is that?

Oh, my God.

It absolutely crashed.

It was when they would write messages on potatoes.

I think it might actually still be active.

Oh, my God.

I do remember that.

Yes.

And they are still active.

They kill it.

It's so funny though.

It's such a crazy concept that they crashed.

They crashed it.

How about also the beanie babies?

Remember those?

Oh, my God.

Yeah.

Beanie babies.

I forgot about those.

Right.

Oh, my God.

Beanie babies.

Beanie babies.

It is on like every single list of the most ridiculous things

that actually worked.

Oh, the pet rock.

Do you remember the pet rock?

The pet rock was a big one, too.

It was a rock in a cardboard box.

It came with 36 pages of how to care.

It came with a 36 page manual on how to care for the silly pet

rock.

It was made by creator Gary Dahl, who was a rich man.

He sold more than 1.5 million pet rocks,

which he bought for a penny.

He bought each rock for a penny and sold each rock for $4.

He couldn't just go to the street and get a rock.

Listen.

He bought it for a penny.

That's hilarious.

That's hilarious.

And he says, I put about $5 million of today's money

in my pocket, blah, blah, blah.

He talks all about it.

So like, this is the thing, right?

No idea is too small.

No idea is too stupid, too outrageous.

You need to think really out of the box

or just figure something out.

There's always a need for something.

I can go on about these things.

Do you remember the kush balls, those kooky balls?

That's for the springy ones?

I mean, yeah, those things.

Guess how much that made?

I honestly, at this point, it's a crazy million.

I'm assuming million.

They sold a company for $100 million.

Jesus.

The snuggie.

There's so many of these things.

The snuggie is half a bill, no?

Very higher.

The snuggie was, I don't know, that was excellent.

The last to shake the snuggie, but that was a few years ago.

They sold more than 30 million of the body blankets

because they talked about 500 million.

They made more than 500 million.

Crazy.

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So a lot of these things, you know what they did?

And for execution, it was a different time a little bit.

They did a lot of those made for TV things.

Like a lot of like, they bought airtime on TV.

And then they sold them on TV.

That would be kind of the equivalent

of doing like social media right now or digital marketing.

So my suggestion, if you have an idea or a product

that you're going to use,

the suggestion, if you have an idea or a product

that you think is the next big thing,

do small media buys, but do them in social media

and or do them in digital marketing.

You can buy ads on podcasts.

I'm not saying that to buy one on mine.

I'm saying like, in general,

that's how people are marketing their stuff right now.

A lot of these big brands, what they're doing is

they are buying ad space on podcasts

because that's the new medium

where people's ears and eyes are, right?

So you go where you follow the trend,

you follow where the people are, podcasts,

you go on TikTok, you do Instagram, Facebook,

all those obvious things, influencer marketing.

You can also do and you do those podcasts with media buys,

but you start small.

You know, you take a very small budget

and see if it moves the needle.

You can do a lot of conversions.

Like I would recommend people really learning

about how to do digital sales and digital marketing

if you have a product that you really believe in.

And if you don't try to find somebody

that's really good in that space

and maybe what you can do is you partner with that person

and you can do a barter exchange

or you can also give them a percentage of the business,

like some stock to do something

that you otherwise don't have the ability

or understand how to do.

Find people where you are weak

to basically to amplify your product, your business,

and compensate for where you're weak

with things that you're strong in.

And to me, that's how you start.

So you need to be super resourceful

and find those people and make baby steps

in the right direction

so you can actually start on the execution.

It's like a shame to me when I see people

and I'm like, oh my god, like that's such a stupid idea.

How did that work?

And they're like, well, I just started.

I just did it.

I don't know.

Do you know how many times I hear I hear on a daily basis

how the person had zero experience,

zero talent, zero, zero, zero, zero, everything?

But the only thing that they did do was attempt.

They just started and they started with the small thing

that they could figure out.

And then that thing steamrolled

and led to something else and led to something else.

And that's really the only thing you do.

That's what you do in execution, right?

It's not about your idea.

It's not about inspiration.

It's literally about perspiration.

It's about the work you put in.

And if you fail, you just get right back up

and try something different.

100%.

It's interesting the correlation to this conversation

and to have Bobby Althoff like took off

because I was listening to her podcast

about how she started everything and the theme.

By the way, for people who don't know who that is,

she's an access awkward mom on TikTok.

Yeah, no, she's okay.

Yeah, so she started with awkward mom content

on TikTok, but she started a podcast

called The Pretty Awesome Podcast.

Oh, is that what it's called?

I think it's called the pretty good podcast.

And I was called awkward mom.

She still happens to be an awkward mom.

She just is an awkward mom.

Yes, yes, okay.

And she interviewed obviously some big names.

She's had Drake on, which was really crazy.

And the theme of what she said that I thought was so spot on

was like, she didn't know what the hell she was doing.

She just did it.

And she just sort of ran head first.

And I think a lot of people are very cautious

when they go into things like that.

Like they wouldn't want to interview Drake right away

because they're nervous that their interview style isn't good,

that their production quality isn't good,

that this, that and the other isn't put together.

They don't know how to run a YouTube

or even get the audio up,

but she didn't really care about any of that stuff.

And I think the way that she just kind of went about doing it

and just like trying, diving head first, who cares, you know?

Okay, I feel like it's really cool.

Let me just say something about that.

I agree, of course, wholeheartedly with what you're saying.

I mean, this entire podcast and everything I talk about

is about not overthinking something

and diving in head first, really, and being bold

and trying something.

There is an element to what happened with her, though,

that's luck.

And I think that we can't discount luck.

But in my opinion, you've got to be out there

to even make your own luck.

That's the thing.

She got lucky because she had someone else on.

He Drake so happened to see something that she did,

that he liked.

And then he started to follow her.

And then she was very smart and sure

and took advantage of that opportunity

and asked them to be on the podcast

and then the podcast blew up and the rest happened.

But what I'm saying is you have to create your own luck.

Yes, she was lucky that Drake saw that.

Not all of you can have Drake in your back pocket

or in your corner.

But my point is you can create your own luck

by putting yourself in places

where opportunities can happen for yourself.

That is what has to happen.

So it's about networking.

It's about talking to people.

It's about asking a lot of questions.

It's about doing these little things

because as little as something may seem

when you're doing it, it will lead you to something else.

And things compound over time and they accumulate.

And that's how you find other opportunities

and seek other different things.

But none of these things happen

when you're sitting there with analysis, paralysis

and thinking, how and what?

I don't do, I don't know.

Nothing happens on your couch.

You got to get out there and you've got to start moving.

And or else whatever you're working on,

whatever idea, whatever concept,

whatever thing that that thing is,

it will never move without that happening.

You should brand that line into merge.

Nothing happens on your couch.

It's a great line.

Nothing happens on your couch.

Well, something can happen on your couch.

I mean, some things happen on your couch.

It's just not, you know, like, well, listen.

Anyway, the point is that's the point, okay?

It's only, an idea is only an idea

without any execution behind it

or action or movement or any of that stuff.

But I know we say this all the time

and I repackage that,

but it's because it's so important.

And if there's anything that you get from my podcast

or any of the things that I talk about,

it is the fact that it has nothing to do

with talent or skills.

It has to do with action and being bold

and chasing what you want

and not just taking what's in front of you

and making shit happen for yourself

because nobody is going to be a better advocate

for you making things happen the way you want to

than yourself.

You need to design.

You need to curate the life that you want.

Do the things that you want.

Spend the time doing things that you want.

Do the career that you want.

But you need to do the work to get there.

I like it.

Like follow, subscribe.

Like follow, subscribe.

Have a great one, guys.

I'll see you in the next video.