Eric Nuzum - A Workshop on How to Podcast - [Making Media, EP.05]

We hear you, you’re enjoying our debriefs and want more inside Colossus content. Here it is, we spend the first portion of this episode going over important events at Colossus HQ before diving into our conversation with podcast legend, Eric Nuzum. Eric has been podcasting for as long as podcasts have been a thing. He started NPR’s podcasting efforts in 2005 and was their chief creative director for a decade. He then went to Audible to lead their podcast team and has since co-founded his own audio business. Eric has seen it all and has written a wonderful book called, Make Noise, which was our gateway into his ideas. If you’re looking for podcasting literature, start with that book.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.    -----   Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.   -----   Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @ReustleMatt | @domcooke | @JoinColossus    Show Notes [00:01:35] - Inside Colossus: Round-up of important events at Colossus HQ [00:17:57] - [First question] - Why he has a picture of Richard Branson in his office [00:20:58] - The power of differentiation for podcast hosts and their interview styles [00:24:00] - His focus on podcasters being authentic and its teachability [00:26:55] - To what extent a podcast host can play a character authentically [00:28:49] - Breaking the fourth wall and talking directly to podcast listeners [00:31:54] - Cardinal sins and best practices in communicating with listeners [00:34:00] - Navigating the pitfalls of marketing for a podcast [00:38:45] - His feedback on the Making Media description pitch and how every good podcast solves a problem [00:43:42] - How important it is to nail your format before launching [00:47:00] - Diversity versus specificity in podcast branding and demographics [00:54:17] - Determining when and how to discontinue a podcast or any project [00:55:48] - His thoughts on podcast charts and why the top 50 haven’t changed much [00:57:52] - Why he chooses to write books instead of making them into podcasts [00:59:54] - Debrief