Flightcast Launches HLS Support, Content Creators @ Upfronts, & More

Today in the business of podcasting:

• Podcasters took center stage at the upfronts, as Amazon unveiled Oprah Winfrey's new Wondery podcast deal and YouTube's Brandcast event featured content announcements from major creators, with both platforms positioning video podcasting as a direct competitor for TV advertising budgets.
• Amplifi Media founder Steven Goldstein reports results from a NYU focus group study of AI-generated podcasts, which averaged a 2.3 out of 5 rating; students valued narrow-utility formats but consistently described AI hosts as flat and inauthentic, with Goldstein calling for industry-wide disclosure standards to preserve listener trust.
• Podcast hosting platform Flightcast has launched full support for video on Apple Podcasts and HTTP Live Streaming (HLS) video publishing, allowing users to activate video for their entire back catalog with a single click at no additional cost.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.