From Checklist to Choice: Awakening in Midlife with Laura Rubin

In this episode of The Art of Imperfect Adulting, Amy Stone welcomes Laura Marie Rubin, founder of Wild Awake Woman, for a cconversation about embracing change and redefining fulfillment in midlife. Laura shares her journey from a decades-long career in office administration to building a life and business aligned with her true values—connection, joy, and freedom. Their conversation explores the concept of “the awakening” that often happens in midlife and offers inspiration for listeners questioning what’s next.

About the Guest:

Laura Marie Rubin is the founder of Wild Awake Woman and a passionate advocate for helping women in midlife break free from conditioned narratives and reconnect with their deepest truth. A former hustle-bunny turned life embodiment guide, Laura supports women who are done chasing who they think they should be—and are ready to ditch the rules, slow down, and come home to themselves.

Main Topics Covered:

• Laura’s background in office management and what led her to change careers after losing her job at 45
• The “illusion of safety” in following societal checklists and expectations
• The process of rediscovering personal values, preferences, and dreams in midlife
• The significance of self-care, with a unique perspective on the soothing power of horses and the barn environment
• The challenges and liberation of entrepreneurship, especially for women with no family precedent
• An introduction to Laura's work with Wild Awake Woman and equine-guided coaching
• The importance of joy, connection, and self-knowledge in creating a fulfilling life
• Navigating the shift from external validation to internal alignment

Featured Quote:

“I have spent 45 years living by everyone else’s rules, and at that moment I realized—I finally have a choice. What path am I going to take?” — Laura Marie Rubin

Timestamps:

• 0:00 – Laura’s introduction, self-care, and the “barn”
• 2:10 – Laura’s career path in office management and admin
• 5:17 – Losing the job and the loss of “illusion of safety”
• 11:43 – The catalyst for change and awakening in midlife
• 17:27 – Rediscovering values, joy, and what matters
• 27:55 – Launching Wild Awake Woman and the power of equine-guided coaching
• 31:39 – Rapid fire questions and episode wrap-up

Resources & Links:

Unlock the 5 Secrets of the Wild Awake Woman

5-day audio series designed for ambitious women who are ready to break free from the relentless hustle, disengage from autopilot, and rediscover the exhilaration of vibrant living.

FREE

https://wildawakewoman.com/secrets/

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