From Cowboy Coffee to 1,400 Stores - How Two Outdoorsmen Built Canada’s Grittiest Coffee Brand

Meet Mike and Jamie....two firefighters turned founders of Canadian Heritage Roasting Company. What started as cowboy coffee brewed on the fireline became a mission-driven coffee company now found in over 1,400 stores across North America.

In this episode of Buy The Drip, they share their story of building a bold brand rooted in a love for the outdoors, wildlife conservation, and great-tasting coffee.

We dive into...

-The early days of making coffee in the backcountry

-How firelines, hunting, and grizzly encounters shaped their approach

-Scaling a national brand without losing their rugged identity

-Their mission to fuel outdoor pursuits and rewild the great outdoors...one tree at a time!!

What’s next: instant adventures, lifestyle gear, and a million-tree goal!

If you love stories about grit, nature, and building something meaningful this one’s for you...

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