From Failure to $75M Founder: A no-fluff blueprint for building a business anchored in happiness and success with Kris Dehnert

Kris Dehnert, founder of Dugout Mugs, a lifestyle-driven product brand that turns baseball bats into premium drinkware and helps sports fans and gift buyers enjoy truly unique, high-quality products.

Through bold product innovation and intentional brand building, Kris has grown Dugout Mugs into a multi-million-dollar business serving over a million customers, while sharing real-world insights on building businesses anchored in freedom, happiness, and long-term success.

Now, Kris’s journey from early failure to building a $55M-plus brand demonstrates what’s possible when you redefine wealth, step away from hustle culture, and build a business that actually supports your life.

And while balancing growth with presence as a husband, dad, and founder, he’s showing entrepreneurs how to buy back their time and build legacies that go far beyond numbers.

Here’s where to find more:

https://dugoutmugs.com

https://www.instagram.com/dugoutmugs/#

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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!

We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.

From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.

Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).

Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.

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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:

https://linktr.ee/unforgetyourself