Funding the Future: Ending Payment Delays with Revving’s Founder, Chris Pettit

In this episode of Life in Digital, host Tina Smith sits down with Chris Pettit, founder of Revving, to uncover the hidden financial crisis impacting digital businesses. With two decades of experience across film, TV, music, and gaming, Chris shares how unfair financial gatekeeping led him to founding Revving.

They dive into why longer payment terms have become the norm, how industry giants are leveraging power, and why service providers are often left financially exposed. Chris also unpacks the systemic changes needed—and how Revving is working to fix the imbalance.

Whether you're a digital creator, agency leader or policymaker, this episode shines a light on a critical issue that's long overdue for change.

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