Gen Z's Fitness Spending, The End of Anti-Aging, Talkspace's $835M Deal

March 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Bank of America data shows Gen Z gym memberships up 9% while binge drinking among 21-34 year-olds falls 10% over past decade

• Mintel reports consumers shifting to science-backed skincare with "clinically proven" claims up 45% and biohacking interest rising 35% year-over-year

• Universal Health Services acquires Talkspace for $835M, gaining access to 6,000 clinicians and 200M+ covered lives to build full behavioral health stack

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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