Getting to Hell Yes! LinkedIn Live with Edward Cohen
About this episode
🎙️ Getting to Hell Yes in PropTech with Edward Cohen
Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?
In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.
🔥 “We don’t sell plastic—we sell peace of mind.”
🔥 Discover the ROI behind compliance and leak detection.
🔥 Learn what actually drives change in a risk-averse industry.
đź’ˇ Tune in to unlock how to lead with empathy, urgency, and real value.
#PropTech #Podcast #GettingToHellYes #RealEstateInnovation #SalesStrategy #PreventiveTech #InsuranceTech
Get every episode summarized
Each time Getting to "Hell Yes!". publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Getting to "Hell Yes!".
Getting to Hell Yes! Live with Daniel Stillman
Getting to "Hell Yes!".
Getting to Hell Yes! Live with Heather Hack!
Getting to "Hell Yes!".
Getting to Hell Yes! Live with Brent Williams
Getting to "Hell Yes!".
Getting to Hell Yes! Live with Addi Gaur from Igloo!
Getting to "Hell Yes!".