Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Today in the business of podcasting:

• Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighting the growing scale of US podcast and streaming audiences.
• Global has launched a new premium video advertising format on YouTube, giving brands access to connected TV-style placements alongside the broadcaster's content, including the news podcast Up to Speed.
• Captivate has enabled HTTP Live Streaming (HLS) support for private podcast feeds, improving playback reliability and compatibility for subscription and members-only audio content.
• A new Digiday report examines the rise of agentic advertising, with survey data showing a majority of advertisers already integrating or building agentic AI capabilities into their ad workflows.
• Industry analysis explores how podcasting's trust advantage and audience engagement position it as an effective channel as advertisers evaluate where to place budgets in an AI-driven media landscape.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.