Google Search Console, Because SEO Ranking Starts With Proper Website Structure

Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your site work. How your pages connect, how Google moves around your site, and why getting this wrong means even your best content struggles to rank.

Here's what I'm covering: — Why your website is like a building, and what happens when Google can't follow the corridors — What a clear hierarchy looks like and why your most important pages need to be close to the top — Orphan pages: what they are, why they're costing you, and how to find and fix them in an afternoon — Internal linking — the most underused free tool in SEO — and how to actually use it properly — Why your link text matters more than you realise (and why "click here" is doing absolutely nothing for you) — URLs, 301 redirects, XML sitemaps, and why submitting to Google Search Console is non-negotiable

I also give you proper homework. Four things to do this week. None of them cost money. All of them will make a difference.

If you've done your content audit and now you're ready to sort out your structure, this is the episode you need. And if you know someone whose website is a complete jumble with no logic to how it's connected, send them this. It might save them months of confusion.

Get found. Make money. Link properly.

Useful links:

Non Wanky On-Page SEO Toolkit: https://nonwankyseo.com

Google Search Console: https://search.google.com/search-console

Screaming Frog: https://www.screamingfrog.co.uk/

Follow Nikki:

LinkedIn: https://www.linkedin.com/in/nikkipilkington/

Instagram: https://www.instagram.com/nikkipilkington/

Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

Mentioned in this episode:

ICN Network