You Haven't Read Your Own Website, Have You? Time For a Content Audit!

When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m walking you through one of the most unglamorous but genuinely useful things you can do for your SEO — a content audit. Not to make your life miserable, but because Google crawls every single page on your website, and right now some of those pages are actively working against you.

Here’s what I’m covering:

1. Why most website owners have no idea how many pages they actually have (and why that’s a problem)
2. How to build a simple URL spreadsheet without needing any fancy tools
3. The intent column — and why filling it in manually is the bit that actually matters
4. The four questions to ask about every single page: Is it helpful? Is it current? Did AI write it (properly)? Does it have a call to action?
5. Why re-dating old posts doesn’t fool Google — and what to actually do instead
6. Why unedited AI content is probably hurting your rankings more than helping them
7. The Keep / Fix / Kill framework — and the priority order for tackling each category
8. Why a smaller, tighter website often outperforms a sprawling one full of filler

I also give you a proper piece of homework. Not the “I’ll do it someday” kind. The start-your-spreadsheet-this-week kind.

If you know someone who hasn’t properly looked at their website in years, send them this. It might save them from a very unpleasant surprise.

Get found. Make money. Go look at your content.

Links mentioned:

Screaming Frog SEO Spider: https://www.screamingfrog.co.uk/seo-spider/

Crawly: https://crawly.diffbot.com/

Non-Wanky SEO Course: https://nonwankyseo.com

Follow Nikki:

LinkedIn: https://www.linkedin.com/in/nikkipilkington/

Instagram: https://www.instagram.com/nikkipilkington/

Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social

Chapters:

00:00 — When did you last actually read your website?

00:15 — Welcome to SEO F**king What

00:26 — Why today builds on the last episode

00:38 — Why a content audit sounds boring but isn’t

00:58 — How many pages does your website actually have?

01:22 — Why Google crawls everything

01:40 — The content that actively hurts your rankings

02:20 — What a content audit reveals

02:32 — Step 1: The spreadsheet

03:13 — Step 2: The intent column

03:42 — Tools for bigger sites: Screaming Frog and Crawley

04:34 — Question 1: Is it helpful?

05:34 — Question 2: Is it current?

06:10 — Question 3: Did AI write it?

07:15 — Question 4: Does it have a call to action?

08:31 — You’ve got your spreadsheet. Now what?

09:04 — The Non-Wanky SEO course

09:27 — Keep / Fix / Kill: what to do with each page

09:36 — Leave your working pages alone

09:56 — Update helpful-but-outdated pages

10:28 — Rewrite pages with potential (keep the URL)

10:54 — Deal with unedited AI content properly

11:13 — Consider deleting purposeless pages

11:48 — Your homework

12:27 — Next episode: website structure and internal linking

Mentioned in this episode:

ICN Network