Guiding the MR industry through seismic change with Melanie Courtright

In this episode of Now that’s Significant, a Market Research Podcast, host John Birdis joined by Melanie Courtright, who serves as the CEO at the Insights Association, the leading voice, resource and network of the marketing research and data analytics community in the US. 

Melanie and John draw on their extensive experience in the market research space to discuss some of the latest issues and challenges facing the industry. They also explored how the Insights Association is helping its members navigate the seismic changes that are impacting the world.

In this episode, they touched on:

Generative AI, what it means for market researchers, and how the industry needs to make sure it is not lumped in with Generative AI. If it is, then it will need to comply with impending AI legislation - rather than just a portion of it.

Melanie discussed Insights Association’s Pillars (Protect, Connect, Inform, and Promote) and how it is help its members and the industry operate effectively.

They talked about the global data quality initiative in which multiple associations and organizations are contributing.

There was raised several ways for insights professionals to get involved with the Association's activities, including CRC, a must attend event for corporate researcher.

We hope you enjoy the show.