How Do SEO & AI Search Compare?

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🤖 How do SEO and AI search compare for law firms in 2026? In this episode of Law Firm Marketing Minute, Danny Decker explains how traditional SEO and AI-driven search overlap, where they differ, and why law firms with strong Google rankings are not starting from scratch. Danny breaks down what still matters, what matters more now, and how solo and small law firms can use AI search as an opportunity to attract better-fit clients by improving clarity, content quality, and differentiation as law firm marketing continues to evolve in 2026.

📌 Key Takeaways:

• Why strong SEO foundations still matter in AI search
• Where AI search evaluates law firm websites differently than Google
• How firms can use AI search to attract more of the right clients

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