How market research is driving greater ESG outcomes with Lauren Demar

Hi everyone, thanks for joining us on this latest episode of Now that’s significant, a Market Research Podcast. This is your host, Michael Howard, the head of marketing at Infotools.

Today, we’re joined by Lauren Demar, Chief Sustainability Officer & Global Head of ESG at Ipsos. 

Lauren came on the show to talk about matters of environment, social, and governance in relation to business - through the lens of market research.

We discussed:

- What ESG is and what it isn't.

- How ESG plays out in the work and operations of Ipsos

- What market researchers can do to help their organizations' ESG initiatives

- Some of the traps and pitfalls organizations are prone to regarding the rollout and adoption of ESG principles and practices

- How organizations can embrace profit and planet - they're not mutually exclusive like they once were.

- And finally some of the wins that Lauren has seen on the ESG front.

We hope you enjoy the show.

***

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com