Loading...
business
How Ross Novotny Built the First Subscription-Based, On-Demand Pool and Spa Service | Ross Novotny (MU Classic)
About this Episode
#869 What if you could have a pool all summer — without the massive price tag, maintenance, or commitment? In this episode hosted by Kirsten Tyrrel, we’re joined by Ross Novotny, founder of Now Pools — the first-ever subscription-based, on-demand pool and spa service. Ross shares how a personal pain point in the sweltering Phoenix heat sparked a business idea that’s disrupting traditional pool ownership. From bootstrapping with 45 pools during the pandemic to managing a lean seasonal team and eyeing nationwide franchising, Ross dives into the behind-the-scenes of building a logistics-heavy, customer-centric company. If you've ever wanted a pool without the permanent commitment or are curious about scaling a subscription-based service, this episode is packed with insight and inspiration!
(Original Air Date - 8/20/25)
What we discuss with Ross:
+ Origin of the Now Pools idea
+ Subscription-based pool ownership
+ Challenges with above-ground pools
+ Simplifying customer options
+ Pricing structure and profitability
+ Seasonal business model
+ Expansion through franchising
+ Lessons from early mistakes
+ Importance of automation
+ Future potential of event rentals
Thank you, Ross!
Check out Now Pools at NowPools.com.
Follow Ross on LinkedIn.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Hosts & Guests
No transcript available for this episode.
