How the doorway principle lets you get started (even when you're not known in your industry)

Most of us believe we have to start a business. Hence, we get all fancy with business cards and websites. We talk about how we solve problems. And then—then we hear nothing. Clients should be rushing to avail of our products and services, but it's nothing. Why? Because the risk is too high. You and I are unknowns, remember? But what if you created something low-risk. Something low risk for you and just as low-risk for the client? Something like a doorway. Let's find out how you can get your foot in the door, shall we?