How the new MRS Code of Conduct can help improve effectiveness of market research with Jane Frost

On episode of Now that’s Significant, a Market Research Podcast, Charlotte Hearn, the Business Development Lead at Infotools, takes the host responsibilities for her first time.

She was joined by Jane Frost CBE, CEO at the Market Research Society. Jane has over 30 years of experience in board level marketing and strategy positions in major blue-chip companies and public bodies.

Impressively, Jane holds over 150 awards for advertising, branding, and design, as well as being executive producer of a double platinum record. She’s currently leading radical change at MRS to enable it to improve its profile and expand its membership.

Jane came on the show to discuss the recently updated MRS Code of Conduct and how adhering to it can benefit individuals, organizations, and the society.

Jane and Charlotte covered several areas in this discussion, including how it isn't beholden to any technology or methodology.

We hope you enjoy the show.

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