How to establish meaningful goals for your podcast

No doubt you’ve probably heard the phrase “What got you here, won’t get you there”. It was made popular by executive coach and author, Marshall Goldsmith. Whenever I’m looking to expand something in my business or life, that phrase is a guiding light.

I apply this thinking to podcast strategy too. When we’re working with clients on a more in-depth level within our PodCoach service, or facilitating high-level consultations I always ask them where they are currently, and where they want to get to.

The answer is often nuanced. A lot of the time they’re unsure really where they want to go, and they’re not tracking any results to see how far they’ve come. If you’re on this path too and you’re unsure what goals to set, or how to achieve them for your podcast, there are principles you can follow.

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