How To Get Clients Comfortable On Zoom

Why would clients be uncomfortable on Zoom?

They're your clients after all. Yet, time and time again we notice a reluctance on the part of the client.

—They turn off their video, and it's possible they don't have a photo either.
—They don't ask questions, despite you trying your best to get them to pitch in.

Zoom calls can often seem thankless, but there's a way to get clients extremely comfortable on Zoom.