HOW TO PICK THE RIGHT SALES LANE | Episode 2 with Meny Hoffman & Pinchus Shiff

This episode of Let’s Talk Business is sponsored by Flow Digital and Pipedrive.

Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows.

🎁 Special offer:
Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb

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Why do great salespeople fail in the wrong company… and average ones win in the right one?

In episode two of the Let’s Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry.

This episode isn’t about motivation or hustle. It’s about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win.

They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments.

You’ll learn
👉 How to choose the right industry for your personality
👉 Why liking your product isn’t optional
👉 The difference between high ticket and volume sales and who each is for
👉 Why first time salespeople fail without the right environment
👉 How to tell if it’s you… or the company holding you back

If you’re in sales, thinking about switching industries, or hiring salespeople and wondering why results are inconsistent, this episode will save you years of trial and error.

This is episode two of the sales series. We’re building this step by step.
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🎥 Watch & Connect
📲 More episodes: https://ptexgroup.com/podcast
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📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/
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This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/
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📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
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Episode Timestamps
00:00 Why this sales series exists
01:40 Is sales really for everyone
05:30 People skills vs real sales skills
10:20 Why most people quit sales too early
15:10 Introvert vs extrovert in sales
19:40 Commission only vs salary debate
24:10 When effort is there but results are not
28:30 How to know if you picked the wrong setup
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