How to pitch to editors - with Lindy Alexander

This week on the podcast, Rachel and Lynne welcome back Lindy Alexander, to discuss how pitching is changing for freelancers and what it takes to get editors' attention.

Lindy is an award-winning travel writer and founder of The Freelancer's Year and she explains why she created courses after readers asked about her pitching strategy, and describes the tighter commissioning landscape as budgets stagnate and editors become more time-poor.

She outlines common pitching mistakes, including pitching broad topics instead of specific stories, writing lyrical but unclear subject lines, and not knowing a publication's voice, tone, readership, or sections.

Lindy shares what gets commissioned now: concise, clearly angled pitches tailored to a particular vertical, with relevant sources where needed, and how strong pitches can build relationships with editors, even without prior contact. She also covers following up, learning from rejections, and balancing travel writing with running her Travel Writer Accelerator course.

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