How To Sell A Product: These 6 Principles Allowed Me To Make $145,000 Per Month | Quazi Johir

0:00quasi here and in this video I want to share with you how to master sales and really what I've learned as a Business owner as an entrepreneur, you know for over a year just being on the phone myself Around more than six to 12 hours a day just speaking to prospective clients, you know selling and Cutting people deals and really just you know in this journey what I've picked up and the six key principles that you've got to know To sell in any aspect of life If you're an entrepreneur this video is going to be very very crucial for you But even if you're just you know Someone who works a professional career and you have to attend interviews and just in presenting yourself What I've done in this video is distilled the six core principles that you've got to learn Okay, to be successful when any single area of your life that requires you to get approval from another party and Agreement and the yes, if you will So I want you to stick around to the very end of this video because I'm going to share with you my Experience and give you concrete examples to prove it as well as outline to you the six principles and how you can begin to apply it right now

1:09Before I begin this video I want to quickly announce a couple of spots have opened up for the free one-to-one Consult with me and my team for the reality mastery program Just wait around till the end of the video for the details on that with that. Let's get started So today I want to talk about something different which is mastering sales and this is something I've never really talked about on the channel before But lately I've been getting a lot of requests of people wanting to know you know How do you conduct sales as an entrepreneur a lot of people have online businesses now and they have to talk to prospective clients and Sell sell sell every single day even you know e-commerce entrepreneurs you have to sell your product you have to know how to word your product so you know what I've done here is distilled the the core principles that I've learned that make Selling effortless where it's no longer selling anymore even the terms selling denotes, you know You having power and influence over someone else So this is a great power that you've got to use responsibly because if you don't you know align to these higher principles It's gonna end up just you know biting you back in the ass one day, okay? So let's really get started with this video

2:11now What I want to share with you is basically like what really qualifies me to give this advice and Just as my personal experience I've been selling you know coaching program since February 2019 you know that that's what I do I'm a coach I help people really transform their lives and shift them at the identity level and just help people Get into better states of being so that they can succeed in their businesses and their careers and in other creative endeavors in their lives, okay? and Since February 2019 up until now until October so I've recently had hired a sales person Just in August and I have to train this person to perform at the level that I had as well So it's one thing you know training yourself and learning yourself. It's another thing training someone completely, okay? So that's how you know that what I'm gonna share with you here is gonna be completely legit But I've done over 2,500 hours just been on the phone with prospective clients speaking understanding their situation Understanding how I can help and if I can help and qualifying and all of that and these are the lessons that I want to share with you today, right?

3:18Now Two big distinctions I want you to take away from this video is number one There's theory versus experience most salespeople they read books and they learn all of this theory like our frame control You should always be in control of the frame and all of this other bullshit, right? And that starts to shape their behaviors on the course and then they become to Stand off-ish and to confrontational and not really empathetic enough and understanding what the client really needs, right? So that's not effective at all. So You know there's theory and everything that you read about sales and you actually going in and applying it which is experience So you need both, okay theory is basically learning how to Ride the bike like how it's supposed to be done and you know that you have to pedal and Experiences when you go in and you understand how your muscles must work in coordination so that you can balance yourself on the bike To give you a close example of this, you know how I relate this is recently I went roller skating with my wife and it took me you know two whole hours to learn From going to like falling every two seconds to actually comfortably roller skating

4:21So the first day took me an hour to just you know understand how to balance second day We came back and took me another hour to really learn But what I noticed was me looking at other people and good skaters and how they were doing it Which was the theory but I needed to make it my own and make it personal to me Which was the experience and me going and trying and failing so in sales it doesn't matter how much theory you accumulate You're always going to be overthinking just like any single area of your life You're always going to be overthinking and it's never going to be effective once you actually go out and do it until you Make the mistakes and learn from the pains and the pleasures, right? So understand that you need a bit of both and what I like to do is 20% Theory and 80% experience so that's the balance that I've found to be the most effective for me because the more you just go out They're an experience the more you sort of make these conclusions on your own You start to arrive with all of these conclusions and then you start to read these books like I've read a sales book maybe Twice two sales book books in my whole life It was mostly just experience and looking at other successful sales people and how they conduct themselves and my mentors, right?

5:27So I would say 20% theory 80% experience is the sweet spot now another thing most sales people begin to sell people really get Carried away with is all of these gimmicks like oh you have to use this line and you have to you know use that line and that technique And you have to ask them this question, which is all bullshit, right? Because you need to do none of that and it's never really about the script and the magical script that you need to use But it's the who behind this script It's the person that's the place that this script and the words are coming from that really matters So it's the intention never the action itself and versus So they should say gimmicks versus principles and what I've found is that the principles in all areas of my life not just Sales they've always been at the most profound because from principles you can derive techniques So to give an example one of the great principles of selling is a non-neediness and what's the technique of non-neediness? Not pushing too hard and knowing when to push right? There's a right and wrong time for all of it. You have to know when to push and you know when when to pull and you know

6:30Really not just be salesy So there's a right and wrong time for everything that's just getting that internal calibration and knowing that so with that let's get to the six principles and Get right to it. Okay, so principle number one of selling what I've learned is Remember that you're always selling okay if you're an entrepreneur if you're a business owner you are Always selling what do I mean by that? Well essentially the moment your perspective client gets in touch with a piece of your content They're the entry way to your funnel if you will so to give an example my funnel is like my YouTube channel If someone comes in they get an impression they form an impression of me right? That's the moment I sell so I have to be tip top every single time and authentic every single time right if someone saw a video That they didn't like and they're like oh this guy's energy is weird They would just immediately get time turned off and they wouldn't go deeper into the funnel right so The great thing about that is is how you align yourself okay?

7:31How you conduct and carry yourself will Attract the kind of clients that come in this is why who you are is so important your identity and how you conduct yourself How you present yourself is so important? This is why you know people in the program the reality marshal program once we shift them at the identity level They start to attract different quality of clients so to give an example I used to track unqualified clients into my program back in the day when I had more you know of a beginner Nonconvince, you know sort of demeanor my personality my identity was in that way And I attracted a certain kind of clientele now I attract a different kind of clientele based on who I am If you understand what I'm trying to say so this kind of personality and identity Weeds out the wrong kinds of clients that I don't want to work with so if I line myself correctly to the way that I want to be Which is the mission for every single entrepreneur lining their business their brand their messaging Who they are in the right way so that they attract the right kinds of clients But it always starts with you okay? If you don't become the correct person your actions won't follow suit

8:34So the important point is you're always selling at every single point, you know every single impression that you make It sticks with the client Number two, which is What we see with a lot of beginner salespeople even in the program right is Don't ever try to convince someone to buy from you, you know, you instead just show them proof so don't try to convince Let them convince themselves Which leads to one of the other points that I'll talk about is just if you have an awesome product you would never need to sell You just have gold and people know that it's gold and then they would come and get it right So don't ever try to convince someone because the more you push hard to try and convince someone what happens is they get turned off Okay, so the principles that I share with you afterwards is gonna relate to that but for now understand that you know The more you try to convince someone the more they get turned off what you have to do is help them make their own conclusions So a lot of the times I see people just trying to convince people

9:36To buy their product and their services without honesty and this is why it's so easy to be a good salesman Because all they do is know you buy this just buy this trust me buy this Right instead of just being like hey look honestly speaking. I do think we would be able to help There's no genuineness and sincerity in their in their demeanor right So this is why I'm talking about principles versus techniques when you begin off in sales You have to go through all of those scripts and all of those gimmicks and techniques to really learn that they're not effective Okay, you have to go through that whole stage and once you get really really evolved they don't sell anymore Because your self-worth your sense of self-worth becomes very high So the way to convince someone else naturally so that they become convinced is the first become convinced of your own offering yourself So that's one of the hidden tools or hacks if you will become convinced yourself Become convinced that what you're offering is the shit How do you do that look at client testimonials every single day show them client testimonials see that people are crushing

10:38And see that your shit works that your shit is the shit Because if it's not if you don't believe it, how can you expect your clients to believe it right? If you don't have a good enough product then you've got to go out there and make a good enough product first Right and I suppose it is like feeding into each other. It's one step two steps So it's iterative because you've got to go out there and get the clients to get them results Maybe you can get a couple of free clients and maybe you can make free content and see all of the proof that people post This is how you reprogram your subconscious to really see and have that conviction that what you're offering is actually good And believe in yourself and your service, right? I hope that makes sense So don't try to convince become convinced yourself. This is the law of state transference When you become convinced your client will rest comfortably in your conviction. Okay, you will lead them So that's number two number three ditch the script and uses structure. Oh man, this was so important for me ditch script Now a lot of people uses cell script right and if you listen to yourself like a recording of your core

11:42By the way, you should always be listening to recordings of your core and improving on that every single day at least this is the one recording You know listen to a successful recording and a non-successful, you know a no and a yes outcome of your calls and When you ditch the script what you'll start to see is that your conversations flow much better Right, there's more intuition What happens is the biggest mistake begin to sales people make is they're always looking for the next thing to say Okay, this is what I saw with my rep as well, you know the program coach that we hired and When I was training him he would like in his course you would always be looking for the next thing to say like oh What do I say next the closest deal? So what they're doing is they're optimizing for closing the deal instead of finding the problem for the client If you like really think about it this way if you are an expert you will know what kind of questions to ask If you know what kind of questions to ask Your clients will believe you are the expert because they know that only the expert would ask such pinpointed detailed questions Because they know what they're looking for so the you know when you went to an accountant

12:44Let's say right if you talk to an accountant. They'll ask you certain questions about your taxes And that's how you know that he's the expert Instead of someone who's trying to impersonate an accountant or a doctor They'll ask questions all over the place and then be like wait is this person really a doctor? Why they asking you stupid questions like that? Right, so the quality of the questions that you ask also Pro you know presents you as the authority So this relates back to you ditching the script when you use this script you become very very robotic and monotonous I had to learn this the hard way like I use this script for the first like four five months Uh that I was doing sales and I was like oh shit Well a lot of people were like oh you're so robotic on the cause and they would get turned off And I was like oh well I need to ditch the script I was very comfortable. It can get very very comfortable holding onto a script right because it's just like Well, it's comfortable. It works. Why not just use it? So when I ditch the script that's when my sales went through the roof Um instead of doing a script use a structure you want to stand at what point what kind of questions What sort of general questions you should ask and tailor it. So ditch the script use a structure

13:47That's key This was the thing that helped me go from doing you know 50 K a month in sales to doing 100 K a month in sales like that was the biggest difference Dead script use structure. That's number three Number four is he who needs it the most will always be controlled. Okay. This is uh what I like to call your frame control If you need to sell the most your client will wave you by their credit card. You'll be like a little Puppy on a credit card Right, so the principle of non-neediness He who needs it the least will always control the the frame What do I mean by that really think about it this way if you have a celebrity and a fan right the celebrity needs attention The least from the fan but the fan needs attention more from the celebrity So the fan will hook on to every single word the celebrity says they will do every single favor that they ask for Right, so just like that if you need to sail more than your client needs your service

14:53Then you know they're gonna control the frame all the time How you control the frame as you assume that they love your product and that's why they're on the call with you like or you know They're on their web on your website or whatever it is and then you come from that place of being and then take the actions necessary okay So This was also key for me to understand because what happens with um beginner salespeople is They most of the time have a pipeline problem. They always look at a very small scale of like customers and prospective client interviews and calls and when they do that they're like oh shit I only have three calls this month or three calls this week and because of that they get to a scarcity mindset The way to enter an abundance mindset is to have an abundance of calls because then if this one doesn't go well I it's okay. I've got the next one. I've got the next one and the other one I'm gonna share with you another strategy to help you overcome that but that's basically principle number four Number five

15:53I mentioned this before but Hope you can see this product is priority Like if I had a shitty product it doesn't matter. I would never be able to sell Product is the number one priority, okay? If your product is terrible it doesn't matter what kind of band needs you put on it You have to heal the wound from the source which is the product itself. Are your customers happy? Are they getting results? You know you're never gonna always have 100% happy and successful customers You know that happens but You should always try to get it as high as possible. You should always strive towards perfection You should always be improving your product and understanding more and more and getting more of this feedback from your prospective clients All right, and Because sometimes we just have people come on the course and say yeah, I'm already sold like I saw your free content And I've gotten so much value out of that. I wonder what we can do with this paid program Right, so and that's why they just did just pay like they're like, yeah, I'm ready with my credit card Just let me know how much it is whatever we've we have that almost every day. Why do we have that because

17:00Product our product is so great our clients are doing so well. They're crushing it Even the free material that I share with you right now It's probably more than any sort of paid program that you're gonna get right? So understand that product is priority your content your material your interaction the interaction your prospective clients have with your stuff is key okay Fix the product a lot of your problems will be solved I don't think you'll be able to see this but number six Understand metrics. So I'm gonna write metrics You can see this yeah understand your metrics. What do I mean by that? This relates to non-neediness and also kind of ditching the script because what happens is when you understand your metrics You're never going to be stressed out. So to give you an example if I understand that my company needs to do a hundred calls You know our sales rep a salesperson has to do a hundred calls and make a 50 offers and out of those 50 offers There were close 30 deals which will lead to you know 120k or 100k a month

18:02Right if I understand that number all I need to do is instead of worrying if a week goes badly I just look at the numbers. What am I on track to hit this month? You know I've already done 50 calls and it's week two why am I panicking? I've done 50 calls and we've made this amount of offers and we've made this much in sales one of why am I panicking? There's no reason to panic right? So once you understand your numbers it gives you a blanket of security You can rest on the numbers Okay, you let them numbers regulate your emotion as opposed to like what happened today And what happened this week? So really successful business people always look at it in terms of months quarters and years Instead of being shortsighted on weeks and days If you had a day where you didn't close the deals no problem if you had a week no problem This is why people when sales reps get into the sales slump It starts to reflect out their emotions their neediness starts to reflect out and warn in their next call right? They become more needy in the next call And that's a problem like your perspective clients can feel that neediness coming from you And they're like why does this person need to sell so much?

19:04They're probably trying to do something you know gimmicky They're probably like trying to scam me and then they get turned off the more you push the more they get turned off Right So that's the importance of metrics If you're someone who's a salesperson if you're someone who's a business owner and you are a business-made sales Make sure you have a spreadsheet a month-to-month spreadsheet showing you the detailed metrics like how many calls did you do? How many offers did you make how many sales did you make? Plotting on on a spreadsheet right and plot a graph Look at the numbers and look at like projected numbers as well If you had to project it at this rate what would it look like by the end of the month? Okay And with that I conclude this video Thank you so much for watching let's do a quick recap of what we talked about This was very important stuff. This is literally my life's work And after closing over a million in sales just myself alone Over the past like 17 Less than even more than a million I think over 17 months 100 grand every single month Maybe a million and a half This is what I've really learned and I've tried to distill it into six key principles that will be very valuable for you and

20:09The first thing I want you to know is the difference between theory and experience Okay, most people get so so hooked onto theory. They look at book after book grand cardone video after grand cardone video And they never really apply this and make it an experiential reality I can talk to you about roller skating all I want but unless I've done it myself You know some things you just can't describe because it's like It gets rooted in you unconscious. It's just muscle memory. You just move like this That's what I could show you and The next thing is understanding techniques versus principles always understand the deeper principles the thing that doesn't change If you look at more and more things that don't change you're going to be successful in any area of your life I'll give you an example of what this world looks like if I had a Let's say a little pendulum right the moves side to side This part is the most changing because it has an arc like the arc is greater And this point is the least changing because that's the source

21:11And within this as you go higher and higher to the source it changes less and less That's how life is the closer you get to the source the less changing they are just like the principles They describe to you right they are closer and closer to the source so they don't really change over time They can be applied in any single area Right, but also they become much more subtle as you go on now. Let's talk about this six principles Number one understand that you're always selling every single piece of material that comes from using impression from you Right Number two don't ever try to convince someone just become convinced yourself and it will transfer out That's all you need to do if you're convinced Let's say a client comes to you the problem and you're like wait I've helped clients like this with problems before then your demeanor will change because you're like well I know how to help you. I'm already ready to make you an offer. Let's do it Right imagine just going on a call with someone being like yeah, I need help with this. They're like yeah I know how to help you we've helped people like this And you can tell by their energy that they're not faking it. It's real right

22:16That's something you work up towards as you work with more and more clients as you become more and more diligent Number three ditch the script Use structure instead Scripts make you robotic structures make you human Number four non-neediness the more someone needs something the more they are susceptible to being controlled Number five understand your product is the number one thing like none of this shit even matters None of your advertising none of that even matters if you don't have a good product If you have an amazing product you wouldn't even need to market it like Think about Slack or Amazon. Have you ever seen an ad for Amazon? You've seen products in Amazon being advertised, but Amazon itself. Have you ever seen them being advertised? No right? And finally understand metrics if you understand your metrics nothing will worry you Because now you can your emotions are governed by the numbers as opposed to oh no today. I didn't close any deals

23:19Right and with that I conclude this video. Thank you so much for watching Sincerely hope this was helpful guys. This was a different kind of video and leave me a comment below what you thought of this If this was actually helpful to you if you have any questions about it if you want to see me make more videos like this and I'll answer there. I'll maybe make a follow up to it if it's helpful And also as I mentioned before the free one-to-one console with me my team for the reality marshy program is now open Just click on the link in the description below to sign up and let's see if we're actually able to help And who we work with are typically entrepreneurs who want to take their businesses to the next level But in a more counterintuitive way You know, they have all the techniques tactics the strategies, but what they're missing is the is the level one the foundations You know who they are is the problem. They keep running to the same internal battle every single day You know, they keep doubting themselves. They have imposter syndrome They keep procrastinating If that sounds like you you know, just click on the link in the description below to sign up fill up a short survey and schedule a call with us And I'll see you there Also the free Facebook group is open for you to take advantage of the link for that is also in the description

24:22Thank you so much for watching. Till next time. Peace You