How to Use Content as a B2B Lead Gen Tool
About this episode
This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and prospects. Joining us is Lillian Haase, the Director of European marketing at Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decisions. In part 3 of our conversation, we are going to discuss how to use content as a B2B lead generation tool. Show Notes
Connect With:
- Lillian Haase: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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