How to write great podcast episode titles

Picking a good title for an episode is one of the most common questions we get here at Bamby Media. It’s actually really tricky! How do you know what makes a good title?

Firstly, let’s consider the reasons why you want a good title. The main reason is what you’d expect - you want a title that is clickbaity. Something intriguing enough that someone can’t help but want to listen to it.

The other is because of the title's importance for organic reach.

How effective is your title at turning up in searches? (I have a Podcast Masterclass coming up that talks specifically to organic reach and we go into this in a lot of depth).

Searches are based on your podcast title, episode title and episode description. You really want to make sure they are full of SEO keywords that are related to the topic you’re discussing, otherwise you’re really missing out.

Organic reach is really important when you’re starting out. You want to reach those listeners that have never heard of you, and you can do this via keyword searches.

So definitely think about your episode titles:

What are people searching for?
How does your topic relate to what people are searching for?
How do you tie it together and also make it something someone wants to click on?

I also run through some less than ideal episode titles, and give you some valuable tips on how to improve the effectiveness of them.

There are a few other ways you can optimise titles - it’s pretty lengthy! If you are interested in learning more I’m running a Masterclass specifically on organic reach where we take a deep dive into great podcast titles.

So - think about your titles and think about how you can really upgrade and improve them, to get those people interested in your topics that previously had no idea your podcast existed.

Our Next Podcast Growth Masterclass:

HOW TO BOOST YOUR ORGANIC REACH

When: Tuesday, 16th August, 2022

Time: 12pm - 1pm

Where: Online via Zoom

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