Increase Your Sales by Offering Payment Terms | Sales Tips

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1:00The other thing an air-resistible offer is what we call special payment terms. No matter what you're selling, products, service, workshop, whatever you're doing from that way. And there's multiple ways you can do it. You know, we have what we call single pay, which is a one pay. We have payments or multiple pay. We have what we call multiple pay with single pay and centres. So that basically means, you know, if you have three payments of $300 to be $900 or if you do a single pay right now, you can get it for $750. That would give you single pay and centres right there. That's how that concept works from that way. We have tried before you buy. It's another powerful one. I didn't put it. We have a $1 offer, a $10 offer. We have a tie to a bonus. We have a tie to a deadline. And the powerful ones do a combination. Maybe all above. I'm going to preface this just by saying, you cannot make this part of your offer too complex. A confused mind does not buy. It has to be simple enough that they understand it. I've sometimes seen offers where they had four or five different ways that can make the payment terms.

2:02And I just see people get confused. And they got it. It's too confusing for me. I don't want to buy this. It messes them up. I mean, the offer's so long. It's like, you think you're reading a contract. So be careful with it. You know, just so some cases, maybe only two or three. Like, you got to be really careful and test with what you're doing with your special payment terms. But special payment terms do a lot. I mean, there's a lot of companies that were built. I don't know if you people remember AOL out of the United States. They built their whole company on basically a tribe before you buy offer on their software at that point. That's how powerful it was then that it worked for them there. Okay. One more comment I want to talk about, which people talk about. Some people think free is good enough. Okay. So people say, oh, I got a compelling offer. I'm offering two months free of my software. I'm going, guess what? This is like 2015. I mean, that's not that compelling at this point. Just having free is not good enough. Because you have to have free tied to value to something else to differentiate and market. You can look on the internet. How many of these all kinds of software opportunities out there that give you one month free, two month free, three, 15 days, all that sort of stuff.

3:07So you're competing in that space. At one time free was enough. It's not anymore. So just having a free offer is not compelling enough. So we've done an event. We've done stuff where we would test free. Plus we would give a money back guarantee. So you go, how's that work? So what we'd say is try out our product free for 30 days. If you're not happy with it, send it back to us and we'll send you $50. That changes the whole game of what an offer is. Now you got to do your math and you got to make sure you're happy with your product. And you got to do some qualifying things and everything else. I've done other ones where it's free. If you return a product back for a $20 guarantee. I've done that also. I've done variations of it. But that tells you, OK, this is not just free. These guys really stand behind this. That they're going to add something. You got to differentiate it up. Because free in this day and age is like, it's not much. One of the programs that we have is an eight week program. And we offer eight week money back guarantee. So for me, that's like, you know what I stand behind my program.

4:07If at the end of the eight weeks you think this chick's on crack, then fine. Right? Never happened. If it did, then at least there's no risk. Right. So it's a risk reversal from that way or you're taking away the risk. But you notice that even on that program, when you're selling something free, how do you take it with us? Because there's people's time. There's other issues and everything else with it. Just remember that free on its own in this day and age is not necessarily compelling enough. And it's not a key word either. No, it's not a good keyword. Good for those on the PPC. You're right. So what I'd like you to do is find a partner. You got this information. Just take five minutes and discuss with your partner. Whoever wants to win or the other on your current offer, whatever, and how you can make a Maria resistible or what's won. Just one point out of this whole thing that you could apply to your business right now. So just take five minutes for that. Ten times your finances. Ten times your business. Ten times your marketing. Ten times your life. Hit the subscribe button now.

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