India's instant home help startups have a product people love and a business model people are breaking
About this episode
Investors are calling India's home-services market quick commerce's next big moment. Instahelp, Snabbit, and Pronto are betting big on it. They're sending trained workers to your door in under 10 minutes, at prices cheaper than a coffee. Orders, naturally, are in the millions.
But the difference is that quick commerce eventually figured out how to make money. Here, on the other hand, 82% of consumers have already said they won't pay more than Rs 200 an hour.
And on every order placed today, the market leader is losing twice what it earns.
So who exactly is this boom working for?
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