Invisibility: Why technology in your market research and insights function should be ‘invisible’ with Michael Howard

In this episode of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools discusses how market research and insights technology is most successful when it is invisible. 

- I discussed how market research and insights technology is most successful when it is invisible.

- What happens when market research and insights technology is visible?

- What kinds of technology there are across the end-to-end processes of the market research industry.

- The conundrum facing insights teams – do you go all-in-one or fit-for-purpose?

- What success looks like when market research and insights technology is invisible

- The role agencies play in making market research and insights tech invisible

- Considerations to make if you are looking into new market research technology

Enjoy the show