Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months.

If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before.

So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists?

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Topics Covered

00:00 Is It Harder To Grow Now? 
01:56 Growing in 2008 vs 2025 
03:49 What the data says about growth rates 
08:33 Two reasons it might be harder to grow now 
13:14 The two types of competition today 
15:56 Keeping up with changing tastes and expectations 
21:38 Diagnosing your growth problem 
24:55 A tried and true way to differentiate 
28:35 Opportunities to grow a podcast today 
33:49 A sneaky approach to testing big changes 
35:16 The worst thing that can happen to your show 
38:43 The opportunities of podcasting for your business

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

• The Tim Ferriss Show
• This American Life
• Mel Robbins’ podcast
• Headliner 
• Descript 
• The Law of Shitty Click Throughs by Andrew Chen  
• Atomic Habits by James Clear  

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