What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy

Video is changing podcasting, probably forever and probably in ways we can’t predict.

But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.

It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.

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Topics Covered

00:00 Is video podcasting a threat or opportunity? 
04:21 Video’s impact on podcast discovery 
07:49 YouTube's dominance over content consumption 
10:26 Leveraging YouTube for podcast growth 
18:03 The future of podcasting on YouTube 
34:16 The opportunities pitfalls of short-form content 
37:28 YouTube vs. podcast content 
42:41 The long-term value of “slow content” 
45:06 Case study: Jay Clouse’s YouTube strategy 
51:45 Case study: Chris Stone's YouTube strategy 
56:08 What is a podcast anymore, anyways?

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource
Tom Webster 

Mark Manson 

Mr. Beast 

Mark Asquith from Captivate 

Jay Klaus of Creator Science 

Philip Pape of Wits and Weights

Austin Kleon 

April Dunford's book, "Obviously Awesome" 

Additional Resources

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✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Podcast Strategy
The difference between an effective show—one that does the job you created it to do—and one that is an endless drain on your time, energy and bank account comes down to your strategy… or lack thereof.

Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more.

In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both.

About Podcast Marketing Trends Explained
Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.

On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.

The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.